Visual presentation of a brand redesign project for a climbing gym coffee shop called "Pull Coffee." The image displays original and updated designs, including new typography and color palettes. It features design inspiration images, such as outdoor and climbing scenes, along with new logo concepts emphasizing outdoor and collaborative themes.
Three coffee package designs from "Pull Coffee" featuring different styles and flavor descriptions. The first is green and white with text "Guatemala El Embajador - Caramel, Lemon Peel, Milk Chocolate". The second is black with coffee images and text "Kenya Kanguya AB - Dark Chocolate, Apple, Spiced Plum". The third is green with stacked coffee cups design, also labeled "Guatemala El Embajador" with the same flavors.
Outdoor sign reading "PULL COFFEE" with tree graphics.
Two enamel pins featuring the word 'PULL' with tree shapes; one says 'PULL COFFEE' designed on a green background, both with a forest theme.
Green paper cup with 'PULP' printed, placed on a ledge
Two bags of Pull Coffee with different designs and flavors. The left bag is black, labeled Kenya Kanguya AB, with flavors of dark chocolate, apple, and spiced plum. The right bag is green, labeled Guatemala El Embajador, with flavors of caramel, lemon peel, and milk chocolate.